Meta Ads vs Google Ads: Which Is Better for Maltese Businesses?
Cost comparison, lead quality and the industries each platform suits best.
The short answer: you usually need both
Google captures demand. Meta creates demand. They're complementary, not competitive.
Cost per lead comparison
Meta is typically cheaper per lead but lower intent. Google is more expensive but higher intent.
Which industries lean which way
Services & local trades: Google-first. E-commerce, lifestyle, fitness: Meta-first.
Frequently asked questions
Are Google Ads or Meta Ads better in Malta?+
Google Ads is better for high-intent service searches (plumber, lawyer, gym near me). Meta Ads is better for visual products, hospitality, fitness and lifestyle brands needing to create demand.
Which has the lower cost per lead in Malta?+
Meta Ads typically delivers cheaper raw leads (€3–€15). Google Ads leads cost more (€10–€50) but convert to customers at 2–4x the rate.
Can I run both at the same budget?+
Yes, and you usually should. A common split is 60% Google / 40% Meta for service businesses, reversed for retail and hospitality.
Get this implemented for your Maltese business
Free 30-minute strategy call — we'll map exactly how to apply this guide to your business, with realistic timelines and budgets.