How LabMedia designed, built and launched KLYRO — the platform that replaces phone calls, WhatsApp threads and PDF price lists with one place for restaurants and suppliers to order, confirm and track.
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Kitchens order from produce, meat, dairy and beverage suppliers every week — through calls, chats and PDFs. Nothing is searchable, prices change silently, confirmations get lost and food cost only becomes clear once the invoices land. Suppliers sit on the other side of the same mess, retyping orders by hand.
We built KLYRO as a two-sided platform. Restaurants browse vetted suppliers, compare live pricing and place one order across many suppliers. Suppliers manage their catalogue, receive digital purchase orders and confirm deliveries — with tracking, history and spend analytics shared by both.
Before mapping features, we mapped the friction. Each of these became a requirement the platform had to remove.
Missed rings and forgotten items nobody can trace back.
Requests disappearing inside busy group chats.
Pricing nobody can search, compare or trust.
Ten replies and still no clear confirmation.
Orders written mid-service and lost by closing.
Admin time that never turns into revenue.
Restaurants order from multiple suppliers in a single cart and a single checkout.
Suppliers upload products and update pricing, so kitchens see availability before they order.
Repeat last week's order in seconds instead of rebuilding it from memory.
Every order carries a status and a delivery window, from confirmation to arrival.
Suppliers receive structured digital purchase orders instead of scattered messages.
Purchasing by supplier, category and month — visible without a spreadsheet.
We framed KLYRO around one sharp promise: stop running your restaurant on five different systems.
Separate journeys for restaurants and suppliers, sharing one ordering engine.
Catalogues, carts, purchase orders, confirmations, delivery tracking and analytics.
A fast marketing site with a clear demo path and qualified application form.
A limited 25-restaurant beta with spot scarcity, onboarding flow and follow-up automation.
KLYRO went from concept to a live platform with real restaurant and supplier workflows, not a prototype.
The application form captures ordering method, weekly volume and locations, so every lead arrives pre-qualified.
A capped free beta with visible remaining spots turns interest into immediate sign-ups.
Every new supplier makes the platform more valuable to restaurants, and the reverse — growth compounds.
LabMedia takes products from positioning to launch — strategy, design, build and the marketing engine that fills it with users.