Strategic Partnership · Case Study

A 12+ Month Google Ads Partnership with Mediabooster

How LabMedia partnered with Mediabooster, one of Norway's leading digital growth companies, to manage and scale Google Ads performance across multiple client accounts — driving qualified leads and sustainable growth.

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Mediabooster
Mediabooster AS
Norway · Technology, automation & digital services
Mediabooster team and platform
12+
Months Partnership
Multi
Accounts Managed
Lead Quality
Wasted Ad Spend
About the Client
Mediabooster

A leading Norwegian digital growth company.

Mediabooster is one of Norway's leading digital growth companies, specializing in web development, automation, AI solutions, digital marketing, and business growth strategies.

Their mission is to help businesses scale through technology-driven solutions and measurable marketing results — across a growing portfolio of clients and industries.

The Challenge

Scaling Google Ads performance across a growing client portfolio.

As Mediabooster expanded across multiple industries, maintaining high-performing advertising at scale became increasingly important. They needed a trusted marketing partner to manage, optimize, and improve performance across numerous Google Ads accounts — without compromising profitability or client growth.

Our Role

Hands-on Google Ads management — at scale.

01

Google Ads account management

02

Campaign optimization and scaling

03

Conversion tracking implementation

04

Keyword research and expansion

05

Budget allocation and performance monitoring

06

Landing page performance analysis

07

Cost-per-lead optimization

08

Ongoing reporting and strategic recommendations

The Strategy

Customized growth strategies — not a one-size-fits-all template.

Each account got its own performance playbook, tuned to the client's market, margins and growth goals.

Performance Optimization

  • Continuous campaign monitoring
  • Search term analysis
  • Removal of underperforming keywords
  • Expansion of profitable keyword clusters

Conversion-Focused Tracking

  • Improved tracking accuracy
  • Better attribution models
  • Data-driven decision making
  • Clean reporting pipelines

Scaling Winning Campaigns

  • Increased budget on top performers
  • Geographic targeting improvements
  • Audience segmentation
  • Account-level refinement

Cost Efficiency

  • Lowering wasted ad spend
  • Improving Quality Scores
  • Increasing return on ad spend
  • Sustainable scaling
The Results

A partnership built on measurable performance.

Multiple Accounts Optimized

Managed and improved performance across numerous Google Ads accounts across industries.

Higher Lead Quality

Cleaner targeting and search term hygiene led to qualified leads — not just clicks.

Improved Profitability

Better Quality Scores and budget allocation increased efficiency on every euro spent.

Scalable Client Growth

Repeatable optimization processes supported Mediabooster's expanding client portfolio.

Consistent Reporting

Detailed, structured reporting kept stakeholders aligned on performance and next steps.

12+ Month Partnership

A long-term collaboration built on trust, results and continuous improvement.

Why The Partnership Worked

Two specialist teams. One growth engine.

The success of this collaboration came from combining Mediabooster's expertise in technology, automation, and digital solutions with LabMedia's deep experience in paid advertising and performance marketing. Together, we helped businesses generate more qualified leads, improve marketing efficiency, and achieve sustainable growth through data-driven advertising.

For more than a year, LabMedia worked closely with Mediabooster to optimize and manage multiple Google Ads accounts. Through continuous performance improvements, strategic scaling, and detailed campaign management, the partnership contributed to stronger results, better lead generation, and increased advertising efficiency across numerous client projects.
Mediabooster
Services Delivered
Google Ads ManagementPPC OptimizationConversion TrackingPerformance MarketingLead GenerationGrowth StrategyMarketing Consulting

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