How LabMedia built PropDesk — an AI-powered performance platform that brings leads, properties, clients, viewings, follow-ups, deals and commission into one intelligent workspace.
Real estate agents manage fast-moving relationships across calls, messages, spreadsheets, calendars and listing portals. That fragmentation makes it difficult to know which opportunity is hottest, who needs a follow-up and where the next commission is coming from.
LabMedia designed PropDesk around the agent’s real workflow. The platform connects client demand, available properties, next actions, viewings, deals, marketing and commission — then uses AI to help agents focus on the opportunities that matter most.
Each area was designed to answer a practical question quickly — what needs attention, what matches, what is moving and what is earning.
Every buyer, tenant, landlord and seller has a clear status, complete history and next action.
Requirements, budget and location are scored so agents can connect each client with the right property faster.
Upcoming viewings and overdue conversations stay visible before valuable opportunities go cold.
Sales and rentals move through a clear process from first enquiry to signed agreement and commission.
Ad spend, leads, viewings, deals and commission are connected to show which channels create revenue.
Expected, invoiced, paid and outstanding commission are visible without separate spreadsheets.
PropDesk compares client requirements with live property data, explains why a match is relevant and turns the result into an immediate follow-up action.
Leads, properties, clients, viewings, follow-ups and deals are connected instead of scattered across separate tools.
Agents can immediately see who needs attention and what action should happen next.
Every sales and rental opportunity has a stage, value, close date and commission picture.
Marketing activity is measured beyond clicks — through leads, viewings, deals and earned commission.
LabMedia designs and builds custom platforms that replace fragmented processes with one clear, scalable operating system.