Google Ads Agency Malta

What proper account management looks like.

Fees, account ownership, the work that actually happens each week, and how to audit whoever runs your Google Ads today.

If you are searching for a Google Ads agency in Malta, you are probably in one of two situations: nobody is running the account and you want to start, or somebody is running it and you cannot tell whether it is working.

This page is written for the second case, because it is the more expensive one. Below is what management should include, what it should cost, and the checks you can run yourself this afternoon.

For the service itself — campaign types, structure, tracking and results — see our Google Ads management page. This page is about the commercial relationship.

What's included

  • ✓Account built in your own Google Ads account, not ours
  • ✓Search term review and negative keyword work every week
  • ✓Conversion tracking verified, including calls
  • ✓Landing page alignment with ad groups
  • ✓Documented change log you can read
  • ✓Monthly review against cost per qualified lead
Outcome

An account you own, a spend you understand and a cost per lead you can hold someone to.

See Results

No obligations. We respond within 24 hours.

Who this is for

Businesses whose Google Ads spend has grown without results growing.
Owners who have never seen the search terms their budget bought.
Companies whose account sits inside an agency's own login.
Teams running Performance Max with no idea what it is spending on.
Businesses starting Google Ads and wanting it set up correctly once.
Anyone who wants a second opinion before renewing a retainer.

Problems this solves

Wasted search terms

Most neglected Malta accounts spend 20–40% of budget on irrelevant queries. Weekly search term review is the single highest-return habit.

Broad match drift

Broad keywords plus automated bidding quietly widen targeting. Without tight negatives, budget leaks to unrelated searches.

Unverified conversions

Accounts optimising to a conversion that fires on every page view will always look successful and produce nothing.

Account held hostage

Losing the account means losing all learning history. Yours should always stay yours.

How we work

  1. 01

    Free account audit

    Wasted spend, tracking accuracy, structure, quality signals and competitor overlap — delivered as a written list.

  2. 02

    Fix tracking

    Conversions rebuilt and verified, including call tracking, before any structural change.

  3. 03

    Restructure

    Campaigns rebuilt around intent and margin, with landing pages matched to ad groups.

  4. 04

    Weekly management

    Search terms, negatives, bids, budgets, creative tests and a written change log.

  5. 05

    Monthly review

    Cost per qualified lead against baseline, plus next month's plan.

  6. 06

    Quarterly strategy

    Budget mix, new campaign types, seasonality and expansion.

What it costs

Setup
€500–€1,500 once

Account build, tracking, conversion setup and initial campaign structure.

Management
from €600/mo

Or a percentage of spend on larger accounts. Ad spend always paid directly to Google.

Audit only
free

A written review of your existing account with the fixes ranked — no obligation to work with us.

Be cautious of management fees quoted purely as a percentage of spend with no floor — the incentive is to spend more, not to convert better. We agree a fee against the work and the target metric.

Frequently Asked Questions

How much does a Google Ads agency charge in Malta?+

Typically €500–€1,500 one-off for setup and from €600/month for management, or a percentage of spend on larger accounts. Ad spend is separate and should be billed directly by Google to you.

How do I know if my Google Ads are being managed properly?+

Ask for the search terms report, the change history and the conversion definitions. If nobody can show recent negative keywords, a change log or verified conversion tracking, the account is not being managed — it is being hosted.

Who should own the Google Ads account?+

You. Always. Agencies should have manager-level access to your account, so history, learning and data stay with the business when the relationship ends.

Is Performance Max a good idea?+

It can work well with clean conversion data, strong assets and sensible exclusions. Run without those, it becomes an opaque way to spend budget on branded and irrelevant traffic.

Can you audit our current account for free?+

Yes. We review wasted spend, tracking, structure and search terms, then send a written list of what to fix — whether or not you hire us.

Related services & guides

Google Ads management

The service: campaigns, tracking and results.

Choosing a marketing agency

Fees, contracts and the questions to ask.

Performance marketing

Attribution across all paid channels.

Conversion optimisation

Fix the landing page, not just the bid.

Free account audit

Send us your site and we will review it.

Guides

Google Ads cost and strategy explainers.