Google Ads

Capture buyers actively looking for you.

High-intent search campaigns built around what your customers actually type into Google.

Google Ads is the fastest way for a Maltese business to reach people who already want what it sells. Somebody typing "emergency plumber Malta" or "orthodontist near me" is not browsing — they are choosing. Budget put in front of that intent converts far better than anything interruptive.

The catch in a small market is waste. Search volumes are low enough that broad keywords pull in queries from other countries and unrelated services, and automated bidding will happily spend on them. Tight targeting, disciplined negative keywords and verified conversion tracking are what separate a profitable account from an expensive one.

We run accounts inside your own Google Ads login, review search terms weekly, and report on cost per qualified lead rather than clicks.

What's included

  • ✓Keyword research for your target market
  • ✓Search, Performance Max, YouTube
  • ✓Conversion tracking & GA4 setup
  • ✓Landing page alignment
  • ✓Weekly performance reviews
  • ✓Transparent reporting dashboard
Outcome

Predictable cost-per-lead and consistent monthly inquiry flow.

See Results

No obligations. We respond within 24 hours.

Who this is for

Service businesses where customers search at the moment of need.
Companies with a clear offer and capacity to take more work now.
Businesses that need enquiries this month, not in six months.
Advertisers already spending but unsure what a lead costs.
E-commerce stores ready for Shopping and Performance Max.
Malta companies targeting specific EU markets alongside the local one.

Problems this solves

Spend on the wrong searches

Weekly search term review and negative keyword work usually recover a fifth or more of a neglected budget.

Homepage landing pages

Paid traffic sent to a generic homepage converts poorly. Each ad group gets a page matched to its intent.

Untracked phone calls

Many Malta enquiries arrive by phone. Call tracking makes them visible as conversions.

Competing with your own brand

Accounts often waste budget on people already searching your name. We structure branded traffic separately.

How we work

  1. 01

    Account audit

    Existing structure, wasted spend, tracking accuracy and competitor coverage reviewed.

  2. 02

    Tracking

    GA4, Google Ads conversions and call tracking verified before spend changes.

  3. 03

    Build

    Campaigns structured by intent and margin, with ad copy and extensions written per group.

  4. 04

    Landing pages

    Pages aligned to each ad group, tested for speed and clarity on mobile.

  5. 05

    Optimise

    Weekly search terms, negatives, bids, budgets and creative tests with a written change log.

  6. 06

    Review

    Monthly cost per qualified lead against baseline plus next month's plan.

Frequently Asked Questions

How much should a Maltese business spend on Google Ads?+

Most SMBs see meaningful results from €1,000–€3,000/month in ad spend. Below roughly €800/month there is often too little data to optimise. The right number depends on industry, average deal value and how aggressively you want to grow.

How quickly do Google Ads start generating leads?+

Search campaigns can generate enquiries within 24–72 hours of launch. The first 30 days are tuning, after which cost per lead stabilises.

How much does Google Ads management cost in Malta?+

Setup typically runs €500–€1,500 once, with management from €600/month or a percentage of spend on larger accounts. Ad spend is paid directly to Google and stays separate.

Do you set up conversion tracking?+

Yes — every engagement includes full GA4 and Google Ads conversion tracking, including call tracking where phone enquiries matter, so leads and revenue are attributed accurately.

Google Ads or Meta Ads — which should I start with?+

If customers are actively searching for your service, start with Google Ads. If you need to create demand (e-commerce, lifestyle, fitness), Meta Ads usually performs first. Most businesses end up running both.

Is Performance Max worth using?+

With clean conversion data, strong creative assets and sensible exclusions, yes. Without them it becomes an opaque way to spend budget on branded and irrelevant traffic.

Related services & guides

Google Ads agency: fees & audits

What management should cost and include.

Performance marketing

Attribution across every paid channel.

Meta Ads management

Demand creation on Facebook and Instagram.

SEO services

Build the organic half of your traffic.

Conversion optimisation

Lower cost per lead without raising spend.

Case studies

Long-running Google Ads partnerships.