Choosing a marketing agency in Malta.
What a good agency actually does, what it should cost, and the questions that separate operators from resellers.
Malta's agency market runs from one-person freelancers to international networks with a local office. Both extremes can work — but for an SMB the failure mode is usually the same: a monthly retainer, a pretty report, and no line connecting the spend to booked revenue.
This page is the honest version of what to look for, written by the agency itself. Use it to interview us and everyone else on your shortlist.
LabMedia is a Malta-based performance agency. We are deliberately small and senior: the person who plans your strategy is the person who builds the campaigns and reads the data.
What's included
- ✓Strategy owned by the people doing the work
- ✓Full access to your own ad, analytics and CRM accounts
- ✓Conversion tracking before spend increases
- ✓Weekly optimisation, monthly strategy review
- ✓Reporting on cost per lead and pipeline, not impressions
- ✓No lock-in beyond an agreed notice period
A partner you can hold to a number, with accounts and data that remain yours.
Who this is for
Problems this solves
Reporting theatre
Dashboards full of reach and engagement with no cost per qualified lead. We report the numbers a business owner can act on.
Account ownership
Some agencies run campaigns inside their own accounts, so history disappears when you leave. Your Google Ads, Meta, GA4 and CRM accounts stay yours.
Strategy handed to juniors
You meet the senior in the pitch and never again. Here you work with the same people throughout.
Channel-only thinking
An ads-only supplier cannot fix a leaking website or a slow follow-up process — which is usually the real problem.
How we work
- 01
Discovery call
30 minutes on your goals, current numbers and constraints. No pitch deck.
- 02
Free audit
We review website, tracking, campaigns and search visibility, then tell you what we would fix first — including when the answer is 'not us yet'.
- 03
Proposal
Scope, fee, expected timeline and the metric we will be judged on.
- 04
Onboarding
Access, tracking, baselines and a 90-day plan.
- 05
Execution
Weekly optimisation with a shared dashboard you can open any time.
- 06
Review
Monthly strategy review against the agreed metric. We adjust or stop what is not working.
What it costs
Cheapest option in Malta. Works for one channel and low complexity; capacity and holiday cover are the risk.
Where LabMedia sits. Multi-channel, tracking, landing pages and automation with senior involvement.
Suited to large budgets and multi-market brands; usually more layers between you and the work.
Ad spend is always separate from management fees and should be paid directly to Google or Meta. If an agency bundles spend into one invoice without a breakdown, ask why.
Frequently Asked Questions
How much does a marketing agency cost in Malta?+
Freelancers typically charge €300–€900/month, local agencies €750–€3,500/month for a managed multi-channel programme, and international networks €5,000+/month. Ad spend is separate.
Agency or freelancer for a Maltese SMB?+
A freelancer is fine for one channel and a modest budget. Once you need ads, SEO, a converting website, tracking and follow-up working together, an agency structure is usually cheaper than coordinating three suppliers yourself.
What should I ask an agency before signing?+
Who does the day-to-day work, whose accounts the campaigns live in, what the notice period is, which single metric they will be judged on, and what they would fix first on your site.
Do agencies in Malta require long contracts?+
Some ask for 6–12 months. We work on a rolling basis with a notice period, because the results should keep you, not the paperwork.
How do I know if the agency is working?+
Agree the metric before you start — usually cost per qualified lead and number of booked jobs — and review it monthly against the baseline from the audit.
Related services & guides
Digital marketing in Malta
The full service system and what it costs.
Case studies
Real client work with verified outcomes.
About LabMedia
Who operates the business and how we work.
Free growth audit
Get our view on what to fix first.
Answers
Straight answers to common marketing questions.
Articles and guides
Pricing benchmarks, comparisons and how-tos.