Social that sells, not social that posts.
Facebook, Instagram, TikTok and LinkedIn content built around offers — then amplified with paid budget where it earns attention.
Malta is unusually social. Word of mouth travels fast, Facebook groups still carry real weight, and a single well-made Instagram Reel can reach a noticeable share of the island in a weekend. That makes organic social genuinely valuable here — and it makes a purely decorative content calendar a waste of money.
We treat social as two jobs. Organic content builds familiarity and proof, so that when someone hears your name they find a business that clearly exists and is busy. Paid social takes the pieces that already earn attention and puts budget behind them to produce enquiries you can count.
Every account we run reports the same way: reach and engagement for the awareness job, cost per lead and bookings for the acquisition job.
What's included
- ✓Channel strategy and content pillars
- ✓Short-form video and creator-style creative
- ✓Local content calendar and scheduling
- ✓Community management and DM response flows
- ✓Paid amplification on Meta and TikTok
- ✓Monthly reporting on reach and enquiries
A social presence that produces enquiries and makes your business look as busy as it actually is.
Who this is for
Problems this solves
Posting with no offer
Content that never asks for anything. We build a clear path from post to DM, booking or landing page.
Creative bottleneck
Paid social dies from creative fatigue, fast. We produce enough variation to keep costs stable.
Unanswered DMs
Social enquiries arrive out of hours. AI-assisted replies and routing catch them before they cool off.
Vanity reporting
Followers are not revenue. We separate awareness metrics from acquisition metrics so both stay honest.
How we work
- 01
Audit
We review current accounts, what has performed, competitor activity and the offer you can actually promote.
- 02
Strategy
Channel choice, content pillars, posting cadence and the conversion action for each.
- 03
Production
Short-form video, photography direction and copy produced in batches.
- 04
Distribution
Organic publishing plus paid amplification behind the best performers.
- 05
Response
DM and comment flows, with automation handling first response and qualification.
- 06
Iterate
Monthly review of which formats and hooks produced enquiries, then more of those.
Frequently Asked Questions
Which social platforms matter for Maltese businesses?+
Facebook and Instagram still dominate for local reach across most sectors, with Facebook groups carrying real weight. TikTok works well for hospitality, fitness and retail aimed at under-35s. LinkedIn matters mainly for B2B and professional services.
How often should we post?+
Consistency beats volume. Three to five strong pieces a week, including at least two short videos, outperforms daily filler for almost every business we work with.
Is organic social enough, or do we need paid?+
Organic builds trust and proof; paid delivers predictable volume. If you need enquiries this month, budget is required. If you want cheaper paid results later, keep the organic running.
How much should social media marketing cost in Malta?+
Management typically runs €600–€2,500/month depending on how much content production is included. Paid amplification usually starts around €500–€1,500/month in ad spend.
Do you produce the content or do we?+
Either. We can produce and direct creative ourselves, or build the system and coach your team to shoot it — which is often cheaper and more authentic for hospitality and fitness.
Related services & guides
Meta Ads management
Paid Facebook and Instagram campaigns.
Digital marketing in Malta
How social fits the wider system.
Performance marketing
When every euro has to be attributable.
Lead generation
Turning attention into booked calls.
Industry playbooks
Sector-specific social approaches.
Case studies
Creative-led campaigns and their outcomes.