Growth that survives the margin check.
Paid acquisition, product SEO, email and retention managed against contribution margin — not a ROAS screenshot from one platform.
Selling online from Malta carries structural costs that stores in larger markets do not face: shipping economics, a domestic audience measured in hundreds of thousands rather than millions, and courier timelines that shape both conversion and repeat purchase. Any growth plan that ignores those numbers looks great in the ad account and loses money in the bank account.
So we work from contribution margin backwards. Product cost, shipping, payment fees and returns first; then the acquisition cost the business can actually afford; then the channels and creative to hit it.
Most of the Malta-based brands we work with grow by selling beyond the island — which changes targeting, shipping messaging and creative, not just budget.
What's included
- ✓Meta, Google Shopping and Performance Max campaigns
- ✓Product and category SEO
- ✓Email and SMS flows: welcome, abandonment, win-back
- ✓Creative testing at volume
- ✓Server-side tracking and accurate attribution
- ✓Contribution margin and cohort reporting
Profitable growth measured on blended margin, with retention carrying more of the load over time.
Who this is for
Problems this solves
Platform-reported ROAS
Meta and Google both claim the same sale. We reconcile against store data and report blended performance.
No retention layer
Acquisition-only stores plateau. Email and SMS flows lift repeat rate without extra media spend.
Creative fatigue
Costs climb because the same three assets keep running. We build a production cadence that keeps new angles coming.
Shipping friction
Delivery cost and timing decide a lot of Malta carts. We test how it is presented, not just what it costs.
How we work
- 01
Margin model
Product cost, fees, shipping and returns mapped to find the acquisition cost you can afford.
- 02
Tracking
Server-side events, platform reconciliation and one reporting source everyone trusts.
- 03
Feed and pages
Product data quality, category page SEO and page speed fixed before spend increases.
- 04
Acquisition
Shopping, Performance Max and paid social structured by margin and product priority.
- 05
Retention
Lifecycle flows and segmentation to raise repeat purchase and average order value.
- 06
Scale
Weekly creative and offer testing, budget moved by blended contribution.
Frequently Asked Questions
What ROAS should a Maltese online store target?+
There is no universal number — it depends entirely on gross margin. Work out the break-even return first (roughly 1 divided by contribution margin), then set the target above it. A 2x ROAS can be profitable on high margin and ruinous on low.
Should a Malta store sell internationally?+
Usually yes, once domestic demand is captured. The island's audience is small, so the scaling path for most brands runs through the EU. That requires rethinking shipping costs, delivery promises and creative for each market.
Google Shopping or Meta Ads for e-commerce?+
Shopping and Performance Max capture existing purchase intent and are normally the efficient starting point. Meta creates demand and suits visual, impulse and lifestyle products. Most stores scaling well run both.
How important is email for e-commerce in Malta?+
Very. Welcome, abandoned cart and win-back flows are the cheapest revenue in the business and reduce dependence on paid media. Most stores we audit have either none or unedited defaults.
Can you work with our platform?+
Yes — Shopify, WooCommerce and custom stores. If the platform itself is the bottleneck we will say so before recommending more spend.
Related services & guides
Performance marketing
Attribution and paid media discipline.
Meta Ads management
Creative-led paid social for products.
Google Ads management
Shopping and Performance Max campaigns.
Conversion optimisation
Lift conversion rate before lifting spend.
SEO services
Category and product organic visibility.
Case studies
E-commerce brands we have scaled.